SUP FOCUS: An Interview With Mike Harvey of Bad...

Wanna know what makes us tick?It's the people we meet. The connections we make. The great companies we work with, and the cool folks behind those c...

First Look: Bote Breeze

New to paddle boarding or looking for a sub $700 board for casual riding? The Bote Breeze is the answer. You may recognize the Bote name and their ...

Warehouse Reveals: The Fanatic 2021 12’6” Ray B...

The Fanatic Ray has long been established as a premiere touring paddle board. With its sleek design and highly efficient rocker, it has some ...

Warehouse Reveal : The Infinity Wide Aquatic To...

 Infinity SUP has been in the surf and SUP business for 50 years, and their experience and attention to detail shows in their product’s designs. ...

Warehouse Reveal : The Badfish Wayfarer

  Just arrived last week, is The Badfish Wayfarer. This is a cool new offering from Badfish has a ton of features alongside its reputation for per...

THE ACCESSORY RACK PACK : THE BLACK PROJECT SUP...

Now that COVID is waning and paddlers are starting to travel again, a question we get asked a fair amount is: “What’s the best way to pack my paddl...

First Look : The Oru Beach

You’re probably asking a legitimate question: Why is a paddle board store selling kayaks?  The truth is, we get a lot of questions about kayaks bec...

SUP CALI Locale : Bodega Bay

  One of our favorite travel locations happens to be one of our favorite paddle board destinations, as well. Bodega Bay is about 110 miles east of...

SUP California September Specials!

We’ve had a terrific paddle boarding season, and with plenty of perfect paddling weather remaining, we’d like to celebrate with you during the mo...

ORU KAYAKS - coming soon!

New to SUP California: The ultra-portable, foldable, and lightweight Oru Kayak

Here They Come!

The Fanatic range of inflatable paddle boards are being delivered February 4.  These boards will sell out fast, with half of them already spoken fo...

Insane Valentine's deal at 20% off!

Sol Paddle Boards are on sale from now until February 14. If you've had a chance to meet Johnny (owner of Sol) he's beyond passionate about his pro...