SUP California September Specials!

We’ve had a terrific paddle boarding season, and with plenty of perfect paddling weather remaining, we’d like to celebrate with you during the mo...

ORU KAYAKS - coming soon!

New to SUP California: The ultra-portable, foldable, and lightweight Oru Kayak

Here They Come!

The Fanatic range of inflatable paddle boards are being delivered February 4.  These boards will sell out fast, with half of them already spoken fo...

Insane Valentine's deal at 20% off!

Sol Paddle Boards are on sale from now until February 14. If you've had a chance to meet Johnny (owner of Sol) he's beyond passionate about his pro...

January Newsletter - River SUP Webinar

River SUPing with The River SUP Guy In April 2020, I was all set to spend a d...

Jump On Board the Soltrain

We added Sol Paddle Boards to the store inventory this year. With a 5 year warranty, we decided to add ( and test ) them in the rental fleet. S...

The Badfish SUP Journal

  The Badfish SUP Journal Podcast dropped another episode the other day!And SUP California was on the waves. Mike Harvey, co - owner of Badfish SU...

Turkey Day Paddle

If paddling is more your thing…Join virtually for a Turkey Day Paddle! As many of you know, I held off doing any social paddles this year. I’m err...

New Products - Paddle Jackets, Neoprene Socks

We introduced Level Six into the store this week for their accessible range of paddle gear and clothing. Moving into the cooler months, you need th...

How To Repair An Inflatable Paddle Board

Do You Believe in Mermaids? How about Mermen?

When you paddle and post about Lake Natoma a lot, you get to meet the regulars. You get to know their paddle craft, their bicycles. You even start ...

October News

Soft, Beautiful and On A Mission We're talking about the latest product in st...